First Instinct is the first fragrance to be sold outside of the Abercrombie & Fitch boutiques. This addictive and irresistible fragrance is a Fougere Aromatic Amber. Blended for the man who lives by his first instinct. This modern fragrance opens with Electronic Gin and Tonic combined with Kiwano Melon. In the heart, Szechuan pepper ignites the spark to attraction while violet leaves bring depth and a citrus twist. The base is made up of Suede musk and sleek warm amber, creating the perfect blend of fresh elements of fougere and oriental warmth.

Abercrombie & Fitch is an American lifestyle brand that has existed in some form or another since 1892. The first store, founded by David Abercrombie and Ezra Fitch, sold high-end sporting and travel gear from its Manhattan, NY location. The company closed in 1976, but the brand was revived in 1978 by Texas reatiler Oshman's Sporting Goods, who purchased the Abercrombie & Fitch name and operated primarily as a mail order company, with boutiques in Beverly Hills, CA, Dallas, TX and New York, NY.