Burberry Her, a new pillar fragrance for the house, comes out in October 2018 and is the first one whose packaging is marked with the new logo. Burberry Her is designed to capture the youthful spirit of the city of London, the creative and eclectic metropolis; a spirit that is lively, adventurous and brave. It is made for those women who feel Londoners at heart. The composition is signed by Francis Kurkdjian as his interpretation of a floral-fruity theme with gourmand undertones. Crushed berry fruit from the top is combined with middle notes of violet and jasmine, based on woods and amber. "Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactory story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognize when someone is wearing it. It is a signature scent." - Francis Kurkdjian The face of perfume is model Cara Delavigne, representing her home city. Burberry Her is available as a 30, 50 and 100 ml Eau de Parfum.

Burberry is a luxury British design house founded by Thomas Burberry in 1856. This house distinguished itself with fashion and accessories, including a now-iconic trench coat and the brand's unique and recognizable tartan pattern which has become one of the most-copied motifs in fashion. Burberry was granted a Royal Warrant for Clothing from the British Royal Family. In addition to their fashion line and accessories, the Burberry brand offers an exclusive line of fragrances for men and women—many in bottles adorned with the company's signature tartan—under arrangement with Inter Parfums. Their first perfume, Burberry for Men, appeared in 1981.