Juicy Couture is a lovely floral fruity fragrance designed by Harry Fremont for the eponymous brand. It was launched in 2006 and became an instant hit with both the American audience and the critics who awarded it with the industry's top honor—The FiFi Fragrance of the Year 2006. Europe followed suit very quickly.

The popular fashion house started by designers Gele Nesh-Taylor ( John Taylor from Duran Duran's wife) and Pamela Skaist-Levy. They are most famous for their well-designed track suits. Juicy Couture has several lines in their assortment: Juicy Couture, Couture Couture, Juicy for Men, Juicy Kids and Doggy (for pets), as well as a collection of silver pendants. Children's fashion line was introduced in 2002. The house is owned by Liz Claiborn group now and the brand Juicy Couture's offer extended to perfumes, leather and cotton bags, accessories, jewelry, footwear, swimsuits, sunglasses... The earliest edition was created in 2006 and the newest is from 2022. Juicy Couture fragrances were made in collaboration with perfumers Harry Fremont, Rodrigo Flores-Roux, Dora Baghriche, Alexis Grugeon, Alienor Massenet, Maurice Roucel, Symrise and Honorine Blanc.