Hugo Just Different is a new fragrance by Hugo Boss for 2011, a new edition of the one of the most popular men's fragrance Hugo from 1995. The fragrance is a vibrant, modern with a cool twist, made to “inspire whatever you do”. Ice cold mint leaves open the composition and lead to the heart of freesia and basil. The base is composed of Cashmeran ® molecule of musk - woody - spicy scent. The fragrance is available as 40, 100 and 150 ml EDT. The new face of the fragrance is Jared Leto, singer and actor.

Hugo Boss AG is a German fashion and lifestyle house, founded in 1924 by Hugo Boss. Originating in Metzingen and still based there today, the company offers multiple lines of fashions and accessories under the core brands Hugo and Boss. The Boss brand offers the following lines: Boss Black, modern classic clothing and the broadest range of products; Boss Orange, more unique and Bohemian in style; Boss Selection, high-end menswear; Boss Green, focusing on sports and active wear. The Hugo brand is known for its fashion-forward, European-influenced styles. The company produces fragrances in conjunction with Proctor & Gamble Prestige. Fragrances for men and women are offered under both the Boss and Hugo brands. The first fragrance was Boss Number One for men, launched in 1985.