The house of Jimmy Choo presented its first self-titled fragrance in February 2011 (Jimmy Choo Eau de Parfum). Eau de Toilette version of the debut is scheduled for January 2012, announced as “a dazzling aura of glittering femininity". The fragrance is dedicated to strong women full of confidence, who are also fun and playful. Perfumer Olivier Polge created Jimmy Choo Eau de Toilette as a modern floral - fruity composition with deep woody base. Its opening bursts with vibrant freshness of ginger, pear and green accords. Exotic tiger orchid, which forms the heart of the original, is blended with tea rose to create a seductive floral aura. The base is woody, but unlike the debut it does not contain patchouli, it contains cedar and vibrant woods.

Jimmy Choo is a Malaysian exclusive shoes designer based in London. The brand was established in 1996 together with the editor of accessories in British Vogue, Tamara Mellon. Jimmy Choo is a new fragrance brand. The earliest edition was created in 2011 and the newest is from 2024. Jimmy Choo fragrances were made in collaboration with perfumers Olivier Polge, Veronique Nyberg, Domitille Michalon Bertier, Nathalie Lorson, Honorine Blanc, Louise Turner, Juliette Karagueuzoglou, Christophe Raynaud, Christine Nagel, Sonia Constant, Amandine Clerc-Marie, Marie Salamagne, Anne Flipo, Alienor Massenet, Nicolas Beaulieu, Paul Guerlain, Julien Rasquinet, Michel Almairac, Caroline Dumur, Jórdi Fernandez and Clément Marx.