The most popular brand of luxury shoes and fashion accessories, Jimmy Choo, launches its first fragrance, simply named Jimmy Choo. Jimmy Choo fragrance, described as "feminine yet empowering, with a lot of sensuality to it", was developed in cooperation with Inter Parfums and the famous perfumer from IFF Olivier Polge. The seductive composition is a modern chypre fruity, with green top notes, tiger orchid, sweet toffee caramel and Indonesian patchouli.

Jimmy Choo is a Malaysian exclusive shoes designer based in London. The brand was established in 1996 together with the editor of accessories in British Vogue, Tamara Mellon. Jimmy Choo is a new fragrance brand. The earliest edition was created in 2011 and the newest is from 2024. Jimmy Choo fragrances were made in collaboration with perfumers Olivier Polge, Veronique Nyberg, Domitille Michalon Bertier, Nathalie Lorson, Honorine Blanc, Louise Turner, Juliette Karagueuzoglou, Christophe Raynaud, Christine Nagel, Sonia Constant, Amandine Clerc-Marie, Marie Salamagne, Anne Flipo, Alienor Massenet, Nicolas Beaulieu, Paul Guerlain, Julien Rasquinet, Michel Almairac, Caroline Dumur, Jórdi Fernandez and Clément Marx.