I Am Juicy Couture comes out in summer 2015 as the new pillar of Juicy Couture perfume collection. It targets the generation called "millennials", designed for independent, unapologetic and rebellious girls. The floral - fruity composition starts with juicy accords of raspberry, pomelo and passion fruit. The heart is a floral bouquet of gardenia, heliotrope, sweet pea and rose de mal. The base consists of soft musk, warm woods and amber. It is developed in collaboration with perfumer Dora Baghriche-Arnaud.

The popular fashion house started by designers Gele Nesh-Taylor ( John Taylor from Duran Duran's wife) and Pamela Skaist-Levy. They are most famous for their well-designed track suits. Juicy Couture has several lines in their assortment: Juicy Couture, Couture Couture, Juicy for Men, Juicy Kids and Doggy (for pets), as well as a collection of silver pendants. Children's fashion line was introduced in 2002. The house is owned by Liz Claiborn group now and the brand Juicy Couture's offer extended to perfumes, leather and cotton bags, accessories, jewelry, footwear, swimsuits, sunglasses... The earliest edition was created in 2006 and the newest is from 2022. Juicy Couture fragrances were made in collaboration with perfumers Harry Fremont, Rodrigo Flores-Roux, Dora Baghriche, Alexis Grugeon, Alienor Massenet, Maurice Roucel, Symrise and Honorine Blanc.