Includes: 6 X10ml Rehab,Side Effect, Oud For Greatness, Musk Therapy, Atomic Rose, Blessed Baraka. Discover Initiation Collection from Initio. Let us guide you... Dive into the world of INITIO Parfums Privés through its collections and explore the power of our 6 emblematic essences. Included 6x10ml of: Oud For Greatness – Black Gold Project Collection Musk Therapy – Hedonist Collection Rehab – Hedonist Collection Side Effect – The Carnal Blends Collection Atomic Rose – The Carnal Blends Collection Blessed Baraka – The Absolutes Collection

‘Initio’ is a Latin word, so we’re told, with two meanings: ‘the origin’, and ‘initiation’ – and this renegade new perfume house sets out ‘to initiate perfume as an object of power.’ First unveiled in 2015, a cloak of mystery enfolds this French perfume house. Artistic director Sonia (her surname is secret) prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfume As she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power.’ Initio Parfums seeks to share the animalic potency and perfume’s role as an ‘invisible pheromonal force’ – but it does so via very beautiful fragrances, working with leading perfumers, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel.