"Jules Dedet, the renowned street artist, is the aptly chosen face of our new Urban Hero fragrance – a nod to the confident, mysterious man with a hint of rebellion. Ideal for spontaneous city nights, it gives off intense woody notes, such as grey amber and leather accord, which mix with warm black pepper and sensual rosewood, before being offset with fresh lemon caviar. Reflecting the refined yet daring Jimmy Choo man, its mirrored chrome bottle comes with a chevron-printed cap and matte silver sides."

Jessica Simpson is an American pop star, television star, actress and fashion entrepreneur. Born in 1980 in Texas, Simpson made her initial success in the gospel circuit, but her biggest success would come as a pop star during the late 1990s boom of teen pop in the recording industry. Her debut pop album, "Sweet Kisses," sold two million copies in the United States. Simpson toured with band 98 degrees and met her future husband, band member Nick Lachey, who would become her co-star in the television series "Newlyweds," which documented their first year of marriage. Simpson's next two albums, "Irresisitble" and "In This Skin" would go on to earn Gold and Multi-Platinum status respectively. Simpson released a gold-selling Christmas album in 2004, and began work on her first feature film, The Dukes of Hazzard, in which she portrayed Daisy Duke and also recorded a song for the film's soundtrack. Simpson's next album, "A Public Affair," went Gold, and her 2008 album, "Do you Know," reflected a return to Simpson's Texas roots and a country music sound. "Do You Know" was Jessica Simpson's first #1 album. Simpson also returned to reality television with appearances on the series, "The Price of Beauty" and "Fashion Star." Simpson is also noted for her fashion line, Jessica Simpson Collection, which produces clothing, handbags and shoes and is one of her most successful business ventures to date. Simpson entered the perfume world in 2004, partnering with the founder of the Clean line, Randi Shinder, to produce a line of edible lip glosses, perfumes and cosmetics called Dessert Beauty and aimed at a young market. Simpson partnered with Parlux fragrances in 2008 to launch a more mature perfume, Fancy, whose success has spawned multiple flankers.